As a PMO, we should be looking for projects all over the company that add value. Regardless of risk, complexity, resources, etc, if the business case makes sense, we must find a way to get them done on-time and within budget.
Here are several projects ideas that I came up with for Marketing a business. The profile of this business is an older manufacturing company struggling in a poor economy and trying to change their business model. The following are several marketing projects that are focused on getting our image, brand, name, etc out there:
- Embrace social networking and launch a project to merge corporate culture with social presence.
- Develop an iPhone or Android app. It doesn't have to be big. Look at putting a game with your company's image out there. Who cares who downloads it, when people have the opportunity to
- Launch a research project to better understand your customer's perception of the company. You can also use this to ensure you are provide products they are looking for. Careful not to survey your customers to death. There are indirect methods to find this information.
- Scope a project to research some keywords used by your customers to find your site and potential keywords that new markets may be using
There is a lot of different ways to scope marketing projects. The key is to follow a project process: state your objectives, build a plan, record the results, and close the project. I would suggest paying close attention to scope creep/change management. It is easy to draw out marketing project because of their nature. Fight the urge. Big change to the scope might need to be looked upon as additional iterations of the project.
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